Healthcare marketing isn’t just “make it look good.” It has to earn trust fast, communicate clearly to people who may be anxious or in pain, and stay aligned with clinical truth, brand standards, and regulatory/compliance constraints. The campaigns I led needed to work across high-attention (billboards) and high-intent (landing pages) moments, without overselling outcomes or confusing patients.
The Challenge:
Translate clinical info into human language:
Campaigns needed to explain services, symptoms, eligibility, and next steps in seconds, without misinformation or fear-based messaging.
Design for diverse patient categories:
Different audiences required different tone and emphasis (e.g., first-time patients vs. returning patients; preventive care vs. urgent care needs; older adults vs. younger demographics).
Maintain accuracy + compliance across channels:
Scripts, claims, and visuals had to avoid:
Guaranteeing results, Misleading “before/after” implications, Overstating urgency, Ambiguous medical terminology, Missing disclaimers where required.
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